SEO investment is the best way to boost a brand’s leads, coverage, and sales organically. Here, we will discuss a proven SEO strategy that can boost traffic to a client’s website in huge proportions.

But this raises the question: Why do we leverage the power of SEO? Well, one of the primary reasons behind this is that organic traffic is the most targeted. So, if you cannot rank well for useful searches, it goes without saying that you are losing out on leads that can get converted to sales.

SEO can help bring traffic to a client’s website. If properly implemented, you can also get results in 7 days.

How To Increase SEO Traffic for Your Clients

Well, here we have discussed one proven SEO case study, which you can replicate and grow your traffic like never before. So, let’s start.

The objectives behind our SEO Case Study

The main objective was to increase client website traffic with the help of organic search. Also, we made it a point that our client can rank for more competitive keywords. Wait, that’s not the end. We also left no stone unturned to rank the website for high CPC keywords that can boost a client’s revenue at a later stage.

The challenges that we faced

We were confronted with several challenges while we tried to improve the client’s rankings in the search engine results pages, also known as SERPs. Let’s take a look at some of those challenges.

  • Competitive Niche: Our client’s website was based on the digital marketing niche. And truth be told, this is one of the most competitive niches in this day and age. Increasing our client’s visibility on the SERPs was not a cakewalk, as we had to compete with some of the top digital marketing experts and companies.
  • Relatively Low Traffic: Our client’s monthly traffic was less than 100K when we started our mission. Yes, that was a good amount of traffic. But we were exploring different ways to take it to the next level. You can expect a distinguished digital marketing niche website to have a few hundred thousand monthly traffic. Boosting traffic in such a competitive niche was quite a challenge. But this is where proper SEO strategy steps in to help overcome this roadblock.

The SEO strategy we leveraged

We had to outline a unique SEO strategy to boost our client’s website traffic.

  • Disowning bad links with backlink audit: We carefully examined our client’s backlinks. We found hundreds of thousands of backlinks from as many as a thousand domains. However, auditing our client’s backlink profile was paramount as well. There was a high chance that some links were functioning as bad links, thus adversely impacting the site’s SEO. So, we had to figure out those links and disclaim them.First, we visited Semrush and fetched a snapshot of our client’s backlink profile. Then, we carefully scrutinized the list of backlinks to figure out bad links. Finally, we targeted to prune their backlink profile so that only the top-notch links stayed for better SEO.
  • Keyword Research and Competitor Analysis: Keyword research and competitor analysis are another important part of an effective SEO strategy. We had to ensure we were targeting the right keywords, which can greatly improve the site’s ranking in the SERPs.And that is why we developed a whole new strategy that included keyword research and competitor analysis.
  • Keyword Research: Before writing any blog post, we executed extensive keyword research to help improve SEO targeting. We picked keywords with low competition, high CPC, and good search volume.We also selected high CPC keywords that would open doors for monetizing the client’s website. Furthermore, since we selected only the low-competition keywords, it was easy for us to rank the site higher for those keywords.
  • Competitor Analysis: It’s not that we only executed keyword research. But we also performed an in-depth analysis regarding the SEO strategies of our clients’ direct competitors.Here, our motive was to gain an insight into how well our competitors ranked for our targeted keywords. We did this by leveraging the Keyword Gap tool offered by Semrush. It gave us a clear picture of where our client stood and what more we could do to outrank our competitors.
  • Link Acquisitions and Brand Mentions: Our next step was concentrating on the off-page SEO parameters. This could only be achieved if the client got more backlinks and brand mentions.We had put enough momentum into obtaining branded backlinks, something that would improve both SEO and brand awareness.But how is it possible? Well, this is how we made it possible. Besides guest posting, we also utilized competitor research for better link acquisition. This aided us in identifying websites from where the client’s competitors received the most backlinks.
  • Timely On-Page Audit and Ideal On-Page Optimization: Our next technique was to inspect the client’s site for on-page SEO parameters. But what was its significance? We did it because even a state-of-the-art content piece cannot achieve the desired rank in organic search results if it’s not properly optimized.If it’s not a mobile-friendly website or offers an underrated browsing experience owing to slow loading speed, it can never rank high in searches.We executed regular SEO audits using Semrush to ensure our client’s site successfully ticked all the checks. In addition, it gave us a clear picture of where the site stood regarding on-page SEO.

The Final Results

Now, let’s look at the results of our SEO strategies. Did it finally pay off? The short answer is Yes, it did. Let’s see how.

  • Better Keyword Rankings: Another important task was to increase the number of organic keywords the client’s site ranks for. However, that was not the only task at hand. We also wanted to point out that our client’s site always occupies the top SERP positions for the keywords it ranked for.We found that the site started ranking for 7,134 more keywords. Also, the number of keywords ranked in the top 3 positions increased by 199.
  • Better Page Views and enhanced organic traffic: The main goal is to drive more traffic to the client’s website. Our powerful SEO strategy helped us drive more traffic to the client’s site. As a result, there was a noticeable improvement in the number of visitors. All these things led to an increase in the overall organic traffic of the client’s site.

Final Take

Enhancing a client’s traffic in such an intensely competitive digital marketing niche was challenging. However, our efforts paid off pretty well. If you also want a well-planned SEO strategy, come to Digital Branding USA. We would design a well-crafted SEO strategy to enhance your site’s traffic like never before. We would also design a solid backlink profile to improve your site’s online reputation. So, connect with us, utilize our SEO services, and see the difference for yourself.