Data-driven Content is Eye-catching, Distinctive, and Exciting
Here’s how
You might be acquainted with the phrase “Content is king.” But whoever coined this term did not give us any idea of how to craft link-worthy content.
Most businesses write content and post it in their blog section, and that’s it. But that’s not the proper way you should go. Instead, you need to frame the content to get noticed in SERPs. Only then can you say your content to be the king.
Here, we will learn how to create and utilize data-driven link-building entries. In addition, you can also avail of the services of who can help your content earn even greater than 100% links. So, let’s start.
How to go about it?
Act as the source: It’s hectic to fabricate data for a particular article. But according to Loren Baker, the founder of Search Engine Journal, you should always “be the source.” When you craft your data, people will always want you to link back to places they referred to.
One of the most effortless ways to search for current topics is to use tools like Google Consumer Survey and Google Trends. These tools will help craft your data.
Select your topic: Valuable data does not always mean valuable content. When you have the appropriate data, you should know how to circulate the information as a story.
Firstly, you need to decide the subject matter of your content. When you have the data, it can be an egg and chicken situation- you can either form the topic from the existing data or choose a particular subject matter and then research some data about it. It will rely on whether one has thought of a topic that’s trending or in the news or whether one has pre-existing data. BuzzSumo and Google Trends are popular topic search tools.
Collect Data: Collecting useful data is one of the main steps of crafting data-driven entries. First, you need to collect some data resources. Then, you can survey users for the same or use your own researched data. However, you should note here that when creating content with researched data, you should focus on something other than quantity.
There was a common misconception that more content would lead to more lead generation. But that’s certainly not the case. Instead, killer content can help you reach your goals.
Perform Surveys: The place to go for conducting surveys and gathering new data is a great way to collect information and obtain data and statistics concerning subjects you want to zero in on.
Always carefully consider the questions before you put forth them to the audience. You need to present and use a wide array of angles in content. This will ensure the best possible results. Ensure the questions you put forward to support the story, and always avoid loose and unrestricted questions.
Enquire about your community: It will be great to have a community of fans or customers. Then, you can ask them questions, scrutinize them, or dispatch a questionnaire to them, and thus transform the information into content. You can check how Moz performs its survey. The outcomes single-handedly drove as many as thirty-two backlinks.
If you are associated with bigger brands and organize forums where customers can organize a meeting to discuss various topics, that can be a good place to initiate a conversation regarding the subject matter you have planned to craft content.
Utilize your reports and data: Many SaaS organizations can’t gauge how much data they are sitting on. Now, you can easily gauge the success of your marketing efforts and your website with the help of some analytical tools. These tools offer valuable data and insights that you can use for the content marketing game plan.
Many analytics companies near me use Google Analytics. This tool allows you to see many consumer analytics like gender, age, location of customers, what they purchase, the industry with which they are associated, the devices they employ, and others.
Always look for captivating angles: Once you have collected the data, you must thoroughly inspect it and draw out the angles you wish to use to tell the story. This will make the content as trending as possible. You should note that analyzing data is not a cakewalk, especially with a large spreadsheet with numerous stats and numbers.
Always highlight the statistics and key points supporting the headline you might have thought of and the storyline. You can design pivot charts or employ conditional formatting to identify correlations between data sets.
Picture your data: The key to content’s success depends on how you present the data. So, data visualization is the first and foremost step to making content shareable and engaging. However, it isn’t as easy as it seems.
We suggest you hire a designer who will help you with data visualization. Alternatively, you can also use a good tool for data visualization.
How do we shape content support activities?
If you want your content to be truly the talk of the town, you must implement every supporting activity around the content.
- Firstly, design a strategy by collaborating with the PR team. They design high-quality link opportunities, but many opportunities need to be included. This is exactly where link builders come in and perform the manual research.
- You can execute manual outreach for guest blogs and backlinks.
- You can also discuss the data with other organizations at a conference.
- Craft a series of blog posts that will give deeper context to information while optimizing for current search terms.
- You can utilize this data in the form of presentations at video conferences.
- Re-design the information in charts, graphs, and infographics.
Final Take
Top-notch content has a vague shelf-life. Top-notch content enables you to witness a massive spike in the first few days and again after six months when you begin to increase in the search rank. Additionally, data-driven entries always succeed as you craft something people need. Good data analytics consulting companies perform thorough research, ensuring you get a powerful content piece. Get in touch with them and see the difference for yourself.
